CfP: Asia Pacific Business Review Special Issue: K-Pop (Deadline: 30.10.2022)

CALL FOR PAPERS
Asia Pacific Business Review Special Issue: The Globalization of Postcolonial Pop Music: Putting the Success of the K-pop Industries into Theoretical Perspectives

Deadline: 30.10.2022

Guest Editors:

• Professor Jangwoo Lee, School of Business Administration, Kyungpook National University & Success Economy Institute, Korea

• Professor Paul Lopes, Dept. of Sociology, Colgate University, USA

• Professor Chris Rowley, Kellogg College, Oxford University & Bayes Business School, City, University of London, UK

• Professor Ingyu Oh, Faculty of Foreign Studies, Kansai Gaidai University, Japan

• Professor Lynn Pyun, Graduate School of International Studies, Ewha Womans University, Seoul, Korea

Over the last two decades. the South Korean music market has grown into the seventh largest in the world, while its boy bandBTS was ranked number one in 2021 as the most popular and best-selling global artist by IFPI (International Federation of thePhonographic Industry). All these factsare simply confounding to many pundits of the industry as no postcolonial music market has achieved global breakthroughs as such other than South Korea. Only three countries in Asia are listed on the top 10 global music markets: Japan (2nd), China (6th) and South Korea (7th). Among these, South Korea is the only postcolonial country that became independent from Japan after the Second World War.

Music industry analysts have unfortunately paid little attention to the South Korean music industry until recently. Instead, tomes of studies that deal with Japanese and Chinese music industries in tandem with their North American, European and Australiancounterparts have occupied the vastness of the bookshelves of major research libraries and bookstores in the world. Economic, business and sociological studies of the popular music industry have usually focused on its differences from the high [music] culture industry, industrial evolution, music patents, creativity and innovation, media and music genre evolutions, music marketing and industrial strategies (see inter alia, Hirsch, 1969; DiMaggio, 1977; Lopes, 1992; Peterson and Berger 1996; Scott,1999; Power and Hallencreutz, 2002; Siegel and Chu, 2008; Ogden et al., 2011).

However, few of these studies have foreseen or proposed theoretical and empirical explanations of why postcolonial music and its industry can successfully defend its economic turf from those in the centre countries and even competitively outmanoeuvrethem in the domestic and global markets (Lee and Heo, 2012, 2013; Oh and Park, 2012; Oh, 2013; Oh and Lee, 2013; Lee, 2022; Oh and Jang, 2022). These studies have suggested clear implications on the innovative and entrepreneurial aspects ofthe K-pop and their mega success in the global markets without forgetting to add their emphasis on gender that makes Korean business culture feminine (Hofstede et al., 1998; Oh, 2017; Siegel et al., 2019).

Given the theoretical and empirical chasm apparent in the study of postcolonial popular music, this special issue invites the submission of newly researched papers for a workshop to be held in South Korea and a subsequent special issue that analyses the nuts and bolts of the global success of the postcolonial music industries. We are looking for works on the South Korean pop music industries with a theoretical and practical implications about the entire spectrum of popular music business.The exemplary topics of papers that we are interested in inviting are:

• Analysis of K-pop success from the following disciplines: strategy, organization, marketing, talent management, finance and innovation

• Theoretical and empirical analysis of innovation and entrepreneurship in the K-pop industries

• The use of new social media for K-pop globalization with emphasis on value chain analysis

• Cultural marketing and its empirical persuasion in the K-pop fandom analysis with emphases on gender and other social attributes

• CSR and ethical issues in K-pop music industry

• Alliance patterns in the global division of labour in K-pop industries, particularly between Japan, the US, Sweden, etc. and South Korea

• Financing music innovation projects in postcolonial music industries

• Managing creativity and talents in the K-pop industry with focus on expats, migrants, minorities and women

• Home country and customer country analyses of the K-pop industry

Timelines
Oct. 30, 2022: Deadline for abstracts
Nov. 10, 2022: Announcement of accepted and invited papers
Jan. 16, 2023: Workshop among invited papers at Ewha Womans University Feb. 28, 2023: Deadline for the submission of full papers
March 31, 2023: First review results
April 30, 2023: Submission of revised drafts May 31, 2023: Final acceptance decision Publication of Selected Papers in APBR in 2023

For questions in the first instance contact: Professor Ingyu Oh at apbreditor[at]gmail[dot]com.

References

DiMaggio, P. 1977. “Market structure, the creative process, and popular culture: Toward an organizational reinterpretation ofmass culture theory.” Journal of Popular Culture 11(2): 436-452.

Hirsch, P. 1969. The Structure of the Popular Music Industry. Ann Arbor: Institute for Social Research, University of Michigan.

Hofstede, G.H., Hofstede, G., Arrindell, W.A. and Hofstede, G.H. 1998. Masculinity and Femininity: The Taboo Dimension of National Cultures. Thousand Oaks: Sage.

Lee, J. and Heo, J. 2012. “Hallyu entertainment sanoep eui seonggong yoin” [Success factors of the Hallyu entertainment industries]. Proceedings of Korea Human Resource Management Association: 1-32.

Lee, J. and Heo, J. 2013. “Leadership gwa jojik yeokryangi haewoijinchul jeonryake michineun yeonghyang: Hallyu eumaksijang (K-pop_ eseo SM Entertainment eui sarei” [Impact of leadership and organizational capabilities on international expansion: The case of SM Entertainment in the K-pop market]. Korea Business Review 17(1): 243-266.

Lee, J. 2020. K-pop Innovation: Sesang eul Heundeun Hankukhyeong Hyuksin eui Mirae [K-pop Innovation: The Future of theKorean Style Innovation that Shattered the World]. Seoul: 21 Segi Books.

Lopes, P.D. 1992. “Innovation and diversity in the popular music industry, 1969 to 1990.”

American Sociological Review 57(1): pp.56-71.

            . 1999. “Diffusion and syncretism: The modern jazz tradition.” The Annals of the American Academy of Political and Social Science 566(1): 25-36.

            . 2019. Art Rebels: Race, Class, and Gender in the Art of Miles Davis and Martin Scorsese.

Princeton University Press.

Ogden, J.R., Ogden, D.T. and Long, K. 2011. “Music marketing: A history and landscape.” Journal of Retailing and Consumer Services 18(2): 120-125.

Oh, I. and Park, G. 2012. “From B2C to B2B: Selling Korean pop music in the age of new social media.” Korea Observer 43(3):365-397.

Oh, I. 2013. “The globalization of K-pop: Korea’s place in the global music industry.” Korea Observer 44(3):389-409.

Oh, I. and Lee, H. 2013. “Mass media technologies and popular music genres: K-pop and YouTube.” Korea Journal 53(4):34-58.

Oh, I. 2017. “Islam and local culture: The peril of state violence and Hallyu fandom in Indonesia (With Reference to Palestine). Kritika Kultura (29): 232-257.

Oh, I. and Jang, W. 2022. “From globalization to glocalization: Configuring Korean pop culture to meet glocal demands.” InVictor Roudometof and Ugo Dessi (Eds.), Handbook of Culture and Glocalization, pp. 256-271. Cheltenham: Edward Elgar.

Peterson, R.A. and Berger, D.G. 1996. “Measuring industry concentration, diversity, and innovation in popular music.” American Sociological Review 61(1): 175-178.

Power, D. and Hallencreutz, D. 2002. “Profiting from creativity? The music industry in Stockholm, Sweden and Kingston, Jamaica.” Environment and Planning A 34(10): 1833-1854.

Scott, A.J. 1999. “The US recorded music industry: on the relations between organization, location, and creativity in the cultural economy.” Environment and Planning A 31(11): 1965-1984.

Siegel, J. and Chu, Y. 2008. “The globalization of East Asian pop music.” Harvard Business School Case 708-479, February.

Siegel, J., Pyun, L. and Cheon, B.Y. 2019. “Multinational firms, labour market discrimination, and the capture of outsider’sadvantage by exploiting the social divide.” Administrative Science Quarterly 64(2): 370-397.