CfP: Titles, Teasers and Trailers (University of Edinburgh)

Titles, Teasers and Trailers
22–23 April 2013 – Centre for Film, Performance and Media Arts, University of Edinburgh
Deadline: 18 January 2013

Like the dust-­ jacket of a novel, teasers, trailers and titles are paratexts – supplements which, as Gerard Genette puts it, „make present“ a corresponding and antecedent text. Their ephemeral nature means that many see promotional texts as something to be discarded after viewing, relevant only in a specific time and place – yet more and more paratexts are being archived, analyzed and discussed in academic and popular contexts.

This conference seeks to explore the evolving presence of promotional paratexts as experienced in a variety of screen cultures. We invite submissions that fall under these headings Titles, Teasers and Trailers across screen cultures (with particular emphasis on
television and film/cinema). These may include conventional theatrical and televisual „trailers“ and „teasers,“ but also episode catch-­ ups („previously on…“) and interstitials („this evening on…“), as well as title sequences and DVD menus, for example.

Proposals are invited on any aspect of Titles, Teasers and Trailers in the following categories:

  • Individual papers of 20 minutes (+ 10 for questions)
  • Research statements of 10 mins (+ 5 for questions)
  • „Research rushes“ of 2-­ 5 mins (NB no A/V permitted)

The deadline for abstracts (maximum 300 words) is Friday 18 January 2013. Abstracts should clearly describe the topic of the presentation, and for individual papers should include the following information: research questions, aims, summary of content and significance. Research statements and „rushes“ are intended to enable individuals to present key elements and findings of recent projects or to address specific issues about research in the field. In all cases, the following information should be included with the abstract: name, postal and email address, institutional affiliation, type of submission, AV requirements, and any special requests for equipment or venue accessibility.

Abstracts should be sent by email to Dan Hesford at:
titlesteaserstrailers at

Conference Committee:
Dr Annette Davison (organiser, University of Edinburgh), Daniel Hesford (co-­organiser, University of Edinburgh), Prof. James Deaville (Carleton University), and Jane Sillars (University of Edinburgh)

Please note: we hope to avoid running parallel sessions.

Keynote speakers:
Dr Paul Grainge, University of Nottingham (Ephemeral Media, 2011;
Brand Hollywood: Selling Entertainment in a Global Media Age, 2008)

Dr Keith M. Johnston, University of East Anglia (Coming
Soon: Film Trailers and the Selling of Hollywood Technology, 2009)

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